MadeBetter

As a company that relies on nature, we take responsibility to help conserve it. MadeBetter™ is our pledge to a healthy planet and healthy communities. Here’s what we’re doing.

Madebetter logo.

Meet Our Bottles

Like many of you, we’re on a journey to help reduce waste by using better bottles that can be recycled and transformed into new bottles.

Caring for water

The Arrowhead® Brand 100% Natural Mountain Water you're drinking was carefully sourced from natural springs in the mountains of California, Colorado and British Columbia. Our spring guardians, a team of hydrogeologists and field experts, monitor water flows, track precipitation levels and even study the areas’ biodiversity. All of this is to help ensure the springs and surrounding areas are sustainably managed. And to get the highest quality water delivered fresh for you.

Our bottling facilities are some of the only sites in the U.S. to be independently certified by the Alliance for Water Stewardship, which demonstrates our use of water is socially equitable, environmentally sustainable and economically beneficial.

Showing Up For Our Communities

We know how essential water is, especially during times of crisis. During the COVID pandemic, when 30% of the Navajo Nation didn’t have running water in their homes, we donated nearly a quarter million gallons to their community, and we will continue to be there for communities in the West when support is needed.

Recycling matters

JOIN US BY RECYCLING

Our bottles are designed to the standards of Association of Plastic Recycling (APR) to be 100% recyclable. We even designed our labels to peel off easily to avoid contaminating the recycling stream.

Unfortunately, less than 30% of PET plastic is recycled in the U.S. That means a shocking 68% ends up in the waste stream. But together we can change this. The more plastic you recycle, the more we can use to create new recycled bottles, and the less plastic waste is generated.

If you need more recycling tips, look for the How2Recycle info on our labels or visit how2recycle.info for details specific to your community.

How2Recycle

It’s hard to know how to recycle properly. Did you know to empty your bottle and put the cap back on before placing it in the recycling bin? We’ve added How2Recycle information to our labels that make it clear.

Efforts to Recycle Plastic: In 2018, approximately 29.1% of PET bottles & jars were recycled across the United States. Recycling rates of PET vary across regions and recycling programs with bottle deposit return systems achieving the highest recycling rates up to 2.5 times the national average. Existing forms of mechanical recycling diminish the quality of plastic with each recycling attempt, although work is being done to try to find ways in which recycling might restore this quality.